－策略 －
No. 1 一日一諺：「好的策略」
一個好的策略是需要看到執行時才會知道的，而不是存在一個可以去創造策略的理論。
蓋瑞哈默爾，策略大師
"Great Strategy"
We only know a great strategy when we see one... We don't have a theory of strategy creation.
Gary Hamel
No. 2 一日一諺：「火箭科技」
策略並不是火箭科技—企業應該知道公司目前的處境、競爭的對手、成本的組成、發展的方向。策略的本身並不難理解，但是難在策略的執行。
勞倫斯鮑斯迪，曾任Allied-Signal 執行長
"Rocket Science"
There's no rocket science to strategy...you're supposed to know where you are, where your competition is, what your cost position is, and where you want to go. Strategies are intellectually simple; their execution is not.
Lawrence A. Bossidy
No. 3 一日一諺：「顛覆」
策略必須有顛覆性。如果沒有對公司內規、或產業法則產生挑戰的話，那麼就稱不上是策略。
蓋瑞哈默爾，策略大師
"Subversion"
Strategy has to be subversive. If it's not challenging internal company rules or industry rules, it's not strategy.
Gary Hamel
No. 4 一日一諺：「成功企業」
每當你看見一個成功企業，這是因為有人曾經做出過有勇氣的決定。
彼得杜拉克，管理思想大師
"Successful Business"
Whenever you see a successful business, someone once made a courageous decision.
Peter F. Drucker
No. 5 一日一諺：「目的地」
如果航行沒有確定的目的地，那麼任何風向都是不利於航行的。
賽內加，古羅馬哲學家, 4BC - 65AD
"Destination"
If one does not know to which port one is sailing, no wind is favorable.
Seneca
No. 6 一日一諺：「全球化」
全球佈局，否則凋零！
威廉坎貝爾，花旗集團董事長
"Globalization"
Go global or go gray.
William I. Campbell
No. 7 一日一諺：「企業」
企業成立的目的在於創造財富、而不是只考慮控制成本。
彼得杜拉克，管理思想大師
"Enterprise"
Enterprise is paid to create wealth, not control costs.
Peter F. Drucker
No. 8 一日一諺：「確定性」
對於未來，我們唯一可以確定的就是變動。
珍妮史班
"Certainty"
The only thing that we can predict with certainty is change.
Jayne Spain
No. 9 一日一諺：「先見之明」
讓我們將事前的顧慮轉變為先見之明與縝密規劃。
溫斯頓丘吉爾，英國首相, 1874 - 1965
"Advance Thinking"
Let our advance worrying become advance thinking and planning.
Winston Churchill
No. 10 一日一諺：「創新」
創新不是瞄準未來、而是針對現在。
彼得杜拉克，管理思想大師
"Innovation"
Don't try to innovate for the future. Innovate for the present.
Peter F. Drucker
No. 11 一日一諺：「簡單化」
我們渴望簡單化。我們希望相信策略可以簡化為「五力分析」、或「7個S」，但是事實上是無法如此做到，因為建立策略是需要大量的分析及投入激情。
蓋瑞哈默爾，策略大師
"Simplicity"
We have an extraordinary appetite for simplicity. We like to believe that we can break strategy down to Five Forces or Seven Ss. But you can't. Strategy is extraordinarily emotional and demanding.
Gary Hamel
No. 12 一日一諺：「策略規劃」
策略規劃並非用來作為未來的決策，而是研擬當前決策對未來的影響。
彼得杜拉克，管理思想大師
"Strategic Planning"
Strategic planning does not deal with future decisions. It deals with futurity of present decisions.
Peter F. Drucker
No. 13 一日一諺：「企業未來」
策略決定企業存在的最基本問題，包括：企業為何能夠存在？企業的未來如何決定？
凱利奈普克
"Company's Future"
Strategy deals with the most fundamental and basic questions that involve the very existence of the whole organization and guide the whole company's future.
Kerry Napuk
No. 14 一日一諺：「差勁的生意」
一個唯利是圖的生意就是差勁的生意。
亨利福特，Ford公司創辦人
"Poor Business"
A business that makes nothing but money is a poor kind of business.
Henry Ford
No. 15 一日一諺：「整合的策略」
如果企業期望擬定一套有創意、而且整合性強的策略，那麼最好的做法就是交由一個人去思考這套策略的概念與大綱。
亨利閔茲伯格，管理思想大師
"Integrated Strategy"
If the organization wishes to have a creative, integrated strategy...it will rely on one individual to conceptualize its strategy.
Henry Mintzberg
No. 16 一日一諺：「創見」
創見是引導策略規劃的關鍵所在 — 創見必須運用創意、部分依靠直覺、往往需要打破現狀，而所衍生的策略從分析者的觀點來評估還有可能是不切實際的。
大前研一，策略趨勢大師
"Insight"
Insight is the key to the [strategic planning] process. Because it is creative, partly intuitive, and often disruptive of status quo, the resulting plan might not even hold water from the analyst's point of view.
Kenichi Ohmae
No. 17 一日一諺：「擬定策略」
擬定策略是一個非常複雜的過程，既精密又微妙、還往往包括潛意識中的人性認知與社會化過程。
亨利閔茲伯格，策略思想大師
"Strategy-Making"
Strategy-making is an immensely complex process involving the most sophisticated, subtle and at times subconscious of human cognitive and social processes.
Henry Mintzberg
No. 18 一日一諺：「思考」
策略是從一個能夠打破傳統的全新思考能力開始！
蓋瑞哈默爾，策略大師
"To Think"
Strategy starts with an ability to think in new and unconventional ways.
Gary Hamel
No. 19 一日一諺：「真實任務」
為策略找到執行的途徑是策略家最真實的任務。
大前研一，策略趨勢大師
"Real Task"
Finding a way of doing this is the real task of the strategist.
Kenichi Ohmae
No. 20 一日一諺：「起點」
策略並非是規劃後的結果，反而是它的起點。
亨利閔茲伯格，策略大師
"Starting Point"
Strategy is not the consequence of planning but the opposite: its starting point.
Henry Mintzberg
No. 21 一日一諺：「規劃」
規劃過程至為重要，但是計劃本身未必如此。
戴特艾森豪，美國第34、35任總統
"Planning"
Planning is everything. The plan is nothing.
Dwight D Eisenhower
No. 22 一日一諺：「策略精髓」
策略精髓在於選擇不去做的事。
麥克波特，競爭策略大師
"Essence of Strategy"
The Essence of strategy is in choosing what not to do.
Michael E. Porter
No. 23 一日一諺：「目標」
企業所訂定的目標並不是它命運、而是發展方向；不是命令、而是承諾！
彼得杜拉克，管理思想大師
"Objectives"
Objectives are not fate; they are direction. They are not commands; they are commitments.
Peter F. Drucker
No. 24 一日一諺：「兩個要件」
策略的兩個要件為：未來的企圖、競爭優勢的來源；兩者必須相輔相成。
麥克戴卡爾-錫伯，領導策略顧問
"Two Elements"
The two elements of strategy are Future Intent and Source of Advantage. Future Intent and Advantage must go hand-in-hand.
Michael de Kare-Silver
No. 25 一日一諺：「獨特價值」
競爭策略在於塑造差異化，精心透過一連串行動以達成獨特的價值組合。
麥克波特，競爭策略大師
"Unique Value"
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Michael E. Porter
No. 26 一日一諺：「選擇」
凡事插手、不會選擇有所不為的人，終究難以有所成就。
湯瑪斯富勒，英國作家, 1654-1734
"Selection"
He is that everywhere is nowhere.
Thomas Fuller
No. 27 一日一諺：「競爭分析」
完全依據競爭分析所產生的策略，充其量只是一種防禦性的策略。
麥克羅伯，策略顧問
"Competitive Analysis"
A strategy developed entirely on competitive analysis will always be, by its very nature, a reactive strategy...
Michael Robert
No. 28 一日一諺：「互動交鋒」
競爭者彼此之間的互動交鋒才是競爭策略的核心。
布魯斯韓德生，BCG顧問公司創辦人
"Interaction"
Competitive interaction is at the heart of strategy.
Bruce D. Henderson
No. 29 一日一諺：「突襲者」
企業策略的失敗，才造就突襲者有機可乘，可以接收公司、拆分公司。
麥克波特，競爭策略大師
"Raiders"
By taking over companies and breaking them up, corporate raider thrives on failed corporate strategies.
Michael E. Porter
No. 30 一日一諺：「為什麼不？」
人們觀察發生的事情後，會問為什麼？但是，我夢想事實上不會發生的事情，然後問為什麼不？
蕭伯納，英國劇作家 / 1925年諾貝爾文學獎得主, 1856~1950
"Why Not?"
You see things; and you say why? But I dream things that never were; and I say why not?
George Bernard Shaw
No. 31 一日一諺：「為什麼?」
建立策略的方法非常簡單，就是用一個簡單的問題：「為什麼？」來挑戰大家習以為常的前提或假設。
大前研一，策略趨勢大師
"Why?"
The Strategic method is very simple to challenge the prevailing assumptions with a simple question: why?
Kenichi Ohmae
No. 32 一日一諺：「承擔風險」
一點風險都不願意承擔的話，反而會有承擔更大風險的麻煩。
艾瑞卡張，女性主義作家 / 《怕飛》(Fear of Fly)作者
"Taking Risk"
The trouble is, if you don't risk anything, you risk even more.
Erica Jong
No. 33 一日一諺：「轉變」
不論是老方法、還是新方法，企業都能夠生存；但是企業往往陣亡在從老方法轉變到新方法的過程中！
布魯斯陸伯特
"Transition"
You can survive the old way. You can survive the new way. It's the goddamn transition that'll kill you.
Bruce Ruppert
No. 34 一日一諺：「策略創新」
距離企業總部越遠，則對策略創新的涵納量越大。
蓋瑞哈默爾，管理策略大師
"Strategic Innovation"
The capacity for strategic innovation increases proportionately with each mile you move away from headquarters.
Gary Hamel
No. 35 一日一諺：「新秩序」
率先建立任何事務的新秩序必然面臨：導入難以掌握，推動充滿困難，成功無法確認。
馬基維利，義大利政治家, 1469~1527
"New Order"
There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
Niccolo Machiavelli
No. 36 一日一諺：「策略性規劃與策略性思維」
策略性規劃離不開現況分析，但是策略性思維卻基於聯想組合。
亨利閔茲伯格，管理思想大師
"Strategic Planning and Strategic Thinking"
(Strategic) Planning has always been about analysis; Strategic Thinking, in contrast, is about synthesis.
Henry Mintzberg
No. 37 一日一諺：「好生意」
存善念行商就是好生意！
安妮塔羅迪克，The Body Shop 創辦人
"Good Business"
Being good is good business.
Anita Roddick
No. 38 一日一諺：「策略性思維」
策略性思維很少是隨性所至、自然形成的。
麥克波特，競爭策略大師
"Strategic Thinking"
Strategic thinking rarely occurs spontaneously.
Michael E. Porter
No. 39 一日一諺：「細微差異」
擬定策略的最大挑戰就是：如何察覺策略中沒有無縫接軌的細微差異，以避免未來業務因而遭受侵蝕。
亨利閔茲伯格，管理思想大師
"Discontinuities"
The real challenge in crafting strategies is detecting their subtle discontinuities that may undermine a business in the future.
Henry Mintzberg
No. 40 一日一諺：「思考與行動」
放眼全球市場，落實區域需求。考慮族群差異，建立世界大同。
約翰奈斯比，趨勢專家
"Think and Act"
Think globally, act locally. Think tribally, act universally.
John Naisbitt
No. 41 一日一諺：「成功關鍵因素」
策略家的職責就是在商業競爭中，能夠從成功關鍵因素上發揮出更好的成效。
大前研一，策略趨勢大師
"Key Factors for Success"
The job of the strategist is to achieve superior performance relative to competition in the key factors for success of the business.
Kenichi Ohmae
No. 42 一日一諺：「策略規劃」
策略規劃充其量只是提出企業經營的問題，還談不上解決企業經營的問題。
理查巴斯克，The Art of Japanese Management 作者
"Strategic Planning"
Strategic planning, at best, is about posing questions, more than attempting to answer them.
Richard Pascale
No. 43 一日一諺：「時間」
時間是衡量事業成功與否的標準。
法蘭西斯培根，法國哲學家, 1561~1626
"Time"
Time is the measure of business.
Francis Bacon
No. 44 一日一諺：「成功的衡量」
企業是否成功的衡量不是基於營運與獲利的事實，而是在於錯過多少發展機會。
蓋瑞哈默爾，管理策略大師
"Measure of Success"
Companies should measure their success not by the fact they are still around and making money, but how many opportunities they have missed.
Gary Hamel
No. 45 一日一諺：「差勁的老師」
成功是個差勁的老師 — 它誘使聰明人認為自己不會失敗。
比爾蓋茲，Microsoft 創辦人
"Lousy Teacher"
Success is a lousy teacher - it seduces smart people into thinking they can't lose.
Bill Gates
No. 46 一日一諺：「生存關鍵」
企業的生存關鍵在於：不斷學習與增加價值！
安迪葛洛夫，Intel 董事長
"Key to Survival"
The key to survival is to learn and add more value today and everyday.
Andy Grove
No. 47 一日一諺：「未來」
我從來不思索未來，因為它轉眼即到。
亞伯特愛因斯坦
物理學家, 1879~1955
"Future"
I never think of the future, it comes soon enough.
Albert Einstein
No. 48 一日一諺：「預測未來」
預測未來的最好做法就是去創造未來。
彼得杜拉克，管理思想大師
"Predict the Future"
The best way to predict the future is to create it.
Peter F. Drucker
No. 49 一日一諺：「期待未來」
瞭解現在是期待未來最妥當的做法。
約翰奈斯比，趨勢專家
"Anticipate the Future"
The most reliable way to anticipate the future is by understanding the present.
John Naisbitt
No. 50 一日一諺：「戰略與戰術」之一
某人的戰略可能只是他人的戰術。
無名氏
"Strategy and Tactics"
One person's strategy is another's tactics.
Anon.
No. 51 一日一諺：「戰略與戰術」之二
戰略就是革命，其餘的一切只能稱為戰術。
蓋瑞哈默爾，管理策略大師
"Strategy and Tactics"
Strategy is revolution, everything else is tactics.
Gary Hamel
No. 52 一日一諺：「執行長」
未來五年只會剩下兩種執行長：具備全球化思維的、失業在家的。
彼得杜拉克，管理思想大師
"CEOs"
There will be two kinds of CEOs who will exist in the next five years: those who think globally and those who are unemployed.
Peter F. Drucker
"Strategy and Tactics"
Strategy is revolution, everything else is tactics.
Gary Hamel
No. 53 一日一諺：「商人」
商人無祖國。
湯瑪斯傑佛遜，美國第三任總統
"Merchants"
Merchants have no country.
Thomas Jefferson
No. 54 一日一諺：「組織架構」
除非組織架構依照企業策略調整，不然就會導致低效率的運營。
阿佛列德錢德勒，管理大師
"Structure"
Unless structure follows strategy, inefficiency results.
Alfred D. Chandler
No. 55 一日一諺：「理想主義和現實主義」
理想主義與現實主義會在真實情況中相遇。
馬莉派克傅利特，管理大師, 1868~1933
"Idealism & Realism"
Idealism and realism meet in the actual.
Mary Parker Follett
No. 56 一日一諺：「世界級公司」
一家世界級公司必須具備：思考者、製造者、買賣者的DNA.
羅莎貝絲摩斯康特，管理大師
"World Class Company"
Thinkers, makers, and traders are the DNA of the world-class company.
Rosabeth Moss Kanter
No. 57 一日一諺：最佳決定
我在商場上的最佳決定，都與挑對人才有關
比爾蓋茲，Microsoft 創辦人
"Best Decisions"
My best business decisions have had to do with picking people.
Bill Gates
No. 58 一日一諺：「災難」
我總是設法將企業災難轉變為發展契機。
約翰洛克菲勒，石油大王
"Disaster"
I always tried to turn every disaster into an opportunity.
John D. Rockefeller
No. 59 一日一諺：「知識」
企業家有責任要掌握資訊，並使得自己知識淵博。
希奧多李維特，行銷大師
"Knowledge"
You should take the responsibility for informing yourself, and being knowledgeable.
Theodore Levitt
No. 60 一日一諺：「戰爭與運動」
商業是戰爭與運動的結合。
安德烈摩勒斯，法國作家, 1885~1967
"War and Sport"
Business is a combination of war and sport.
André Maurois
No. 61 一日一諺：「改變與動作」
並非所有的改變都能夠帶來成長，正如同並不是所有的動作都一定是向前的。
艾倫格拉斯哥，美國作家
"Change vs. Movement"
All change is not growth; as all movement is not forward.
Ellen Glasgow
No. 62 一日一諺：「模仿」
從來還沒有人因為模仿而成為偉人。
山謬傑克森，英國大文豪, 1709-1784
"Imitation"
No man ever yet becomes great by imitation.
Samuel Jackson
No. 63 一日一諺：「平衡記分卡」
平衡記分卡並不是擬定策略的做法，而是用來瞭解與檢驗如何透過組織來落實企業策略的工具。
大衛諾頓
"Balanced Scorecard"
The Balanced Scorecard is not a way of formulating strategy. It is a way of understanding and checking what you have to do through the organization to make your strategy work.
David Norton
No. 64 一日一諺：「冒進還是緩慢行動者」
寧願作個聰明、緩慢的行動者，而不是愚蠢、冒進的行動者。
彼得杜拉克，管理思想大師
"First Mover vs. Slow Mover"
Be a smart, slow mover rather than a dumb, first mover.
Peter F. Drucker
No. 65 一日一諺：「勝利」
勝利並不只是成功，還必需要打敗對手。
高爾維達，美國名作家
"Victory"
It is not enough to succeed. Others must fail.
Gore Vidal
No. 66 一日一諺：「大事業」
我們的大事業不是去找尋虛無縹緲的機會，而是掌握手中具體可行的工作。
湯瑪斯卡萊爾，英國文豪, 1795~1881
"Grand Business"
Our grand business is not to see what lies dimly in the distance, but to do what lies clearly at hand.
Thomas Carlyle
No. 67 一日一諺：「登頂」
登上頂端才會看見海闊天空！
丹尼爾韋伯斯特，美國政治家, 1782~1852
"At the Top"
There is always room at the top.
Daniel Webster
No. 68 一日一諺：「行動與成就」
往何處去要比先馳得點要重要得多。切莫將行動誤認為是成就。
麥柏紐康默
"Activity vs. Achievement"
It is more important to know where you are going than to get there quickly. Do not mistake activity for achievement.
Mabel Newcomber
No. 69 一日一諺：「盈利」
社會文明與企業盈利常攜手同行。
卡爾文柯立茲，美國第30任總統
"Profits"
Civilization and profits go hand in hand.
Calvin Coolidge
No. 70 一日一諺：「夥伴」
擁有幾個好夥伴與單打獨鬥同樣都可以擴展市場。
雷夫羅伯茲
Comcast 有線電視董事長
"Partnership"
Having a couple of good partners is as good as doing your own thing.
Ralph Roberts
No. 71 一日一諺：「變革管理」
只要作好準備，屬於我的機會必將來臨。
亞伯拉罕林肯，美國第16任總統
"Change Management"
I will prepare myself and my time must come.
Abraham Lincoln
No. 72 一日一諺：「意志力」
制定重要策略遠比決定戰場戰術需要更堅定的意志力。
克勞賽維茲，普魯士軍事戰略思想家, 1780~1831
"Strength of Will"
It takes more strength of will to make an important decision in strategy than in tactics.
Carl von Clausewitz
No. 73 一日一諺：「基本策略」
每個企業的基本策略就是將資源集中投放在對公司有意義、而且具備持續性的競爭優勢上。
羅伯凱茲，企業總體管理一書作者
"Basic Strategy"
The basic strategy for all companies should be to concentrate resources where the company has a meaningful competitive advantage.
Robert L. Katz
No. 74 一日一諺：「務實策略」
一個務實的策略往往是在內部決策與外在情況匯流、演變後，高階主管創造不同於以往、而又能夠達成廣泛共識的行動。
詹姆士布萊恩昆恩，策略大師
"Real Strategy"
The real strategy tends to evolve as internal decisions and external events flow together to creat a new, widely shared consensus for action among key members of the top management team.
James Brian Quinn
No. 75 一日一諺：「完美策略」
在真實的商業世界中，所謂的"完美"策略是可遇不可求的。
大前研一，策略趨勢大師
"Perfect Strategy"
In the real world of business, "perfect" strategies are not called for.
Kenichi Ohmae
No. 76 一日一諺：「策略意圖」
策略意圖可以用來預見企業渴望的領導地位、建立組織勾畫未來發展的標準。
蓋瑞哈默爾、普哈拉，競爭策略大師
"Strategic Intent"
Strategic intent envisions a desired leadership position and establishes the criterion the organization will use to chart its progress.
Gary Hamel & C. K. Prahalad
No. 77 一日一諺：「進步」
阻撓進步的人，必將被進步炸成碎片。
亨利凱瑟，美國大企業家, 1882~1967
"Progress"
You can’t sit on the lid of progress. If you do, you will be blown to pieces.
Henry J. Kaiser
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